Trendy fashion and sustainability: Zingst sets new accents on vacation!

Trendy fashion and sustainability: Zingst sets new accents on vacation!

The Fischland-Darß-Zingst peninsula is not only known for its picturesque beaches, but also for innovative fashion boutiques that bring a breath of fresh air to the holiday metropolis. A prime example of this is Anmol Harjinder, who wins the hearts of tourists and locals alike with her two shops, “Nordgold” and “Nordglück”. Since opening “Nordgold” three years ago at just 25, she has brought a passion for eye-catching, expressive fashion to the region. This shows that fashion is more than just clothes - it is a piece of personality.

Anmol already gained experience in the family business, where she gained valuable insights into the challenges of purchasing, organization and customer contact. Many customers are often surprised that such a young woman is running the business, but this gives the creative an advantage: speed and flexibility when implementing new trends are the order of the day. This is also reflected in the lively shop window decoration, which has the motto “Courage to use color!” which attracts passers-by.

Sustainability and individual pieces

With “Nordglück”, Anmol is expanding its concept to include bags, shoes and accessories that are not only fashionable but also sustainably produced. Here, a lot of emphasis is placed on the origin and quality of the materials, which is of great importance these days, when environmentally friendly production methods are becoming more and more important. The increased awareness among consumers about fair fashion is obvious. In a world where between 40 and 70 items of clothing are purchased per person every year, sustainable alternatives are more in demand than ever. Every year, around 40 percent of these purchases are for items that are rarely worn, leading to a worrying amount of textile waste.

To counteract this, the question of the origin of the clothing is central. The “Who made my clothes” movement is part of this discussion, which was launched in 2013 after the Rana Plaza tragedy in Bangladesh, in which over 1,100 people lost their lives. Such events have raised awareness of production conditions in the fashion industry and are encouraging consumers to shop more consciously.

A good knack for trends and style

For Anmol Harjinder, the focus is on offering her customers not only beautiful but also individual pieces - in collaboration with lesser-known brands that work sustainably. A wide range for different occasions, from artful to classic modern to beachy, ensures there is something to suit every taste. The personal approach and the commitment to winning regular customers also ensure that many people are happy to come back to their stores.

The growing interest in fairly produced fashion, not only in the area around Zingst, but also in cities like Lucerne, where the Fashion Revolution Week offers numerous program items every year, shows that it is time to take a step back and think about your own clothing consumption. Whether it’s a clothes swap as part of “Fair Fashion Week” or an upcycling workshop – there are a variety of options for designing your own wardrobe sustainably. daily news highlights that many consumers should be affected by the health aspects of the fashion industry, production conditions and climate issues.

With “Nordgold” and “Nordglück” Anmol Harjinder shows that a breath of fresh air can come into the fashion world - when tradition and modern demands collide, not only creative approaches emerge, but also awareness of the necessary change in consumer behavior. Zingst could therefore continue to play a pioneering role in the area of ​​sustainable fashion in the future.