Bakery Deuse: tragic for traditional company in Friedland

Bakery Deuse: tragic for traditional company in Friedland

Löcknitz, Deutschland - The bakery and confectionery Deuse in Friedland surprisingly withdraws from the market. Production was discontinued on Monday, and the employees of a total of 43 employees were informed about the upcoming dismissals. Insolvency administrator and management had already discussed this in the last week when the step was decided on the basis of the insolvency. The bakery, which has existed since 1967 and is in the second generation of Jörg Deuse, has not been able to fulfill the sales forecasts in recent months. Instead of a hoped -for plus of five to ten percent, the company recorded a minus of around five percent.

This closure is another example of the challenges with which the bakery industry is faced. Price increases could not lead to an increase in sales. So more and more bakeries - and not just Deuse - are fighting against a weak purchasing power of customers, especially in rural areas, where the emigration of young people causes additional pressure. The investment backlog in the company and outdated machines also added the company. On top of that, increasing raw material prices and energy costs, which have increased dramatically since the Ukraine War, the already tense situation.

A sad trend in the bakery industry

The situation of the Deuse bakery is part of a larger trend in the bakery industry. The tailwind that the industry has felt in recent years due to the increasing demand for baked goods and health products has been abruptly stopped by the Covid 19 pandemic. This has led to a noticeable decline in sales, especially through the closure of restaurants and cafes, which was not only a challenge for the Deuse bakery. According to wiki , the industry will continue to be under pressure through high production costs, intensive competition and the need to adapt to the healthier nutritional trends.

In the bakery industry, there are a variety of companies worldwide that are organized in large chains on the one hand, but also many small, independent bakeries that have still had a small market share to date. The struggle for customers will not be easier in the future due to the increasing demand for gluten -free, vegan and low -sugar products. Small businesses such as Deuse in particular that work in more rural areas are increasingly difficult to overcome the challenges that are due to Margendruck and rising costs.

consequences of closure

The company's closure not only affects the 43 employees of the Deuse bakery, but also on the surrounding communities in southern Bavaria. According to the information from Nordkurier , in whose branches was active in Ducherow in which the branches were active in Ducherow to search and continue to use the area in Löcknitz itself. This could mean a wave of changes for the local neighborhood.

It remains to be hoped that the industry will become more creative to deal with the challenges and to develop new solutions. Despite all the difficulties, the future could take a turn for many small bakeries.